Email Banner and Email Mailing list
I created a email banner in INDESIGN to use for promotions for my family/kids photography business.
I researched a email mailing list website called mailchimp.com and made an account! to start a mailing list for my business, sending out new promotions and newsletters to clients about my latest offers and news.
here is my email banner pdf!
Email banner pdf
Issuu Portfolio Embed to My Blog and ISSUU Portfolio Discussion/Creative Brief
Creative Brief – Family / Children Portrait Photography ISSUU Folio
What am I communicating?
I would like to be a family / children portrait photographer, capturing client’s families and children at their homes making them very natural, intimate and expressing each of the individuals true emotions and their personality in the images. The need to capture memories that last for people’s entire lives will require a regular update over a number of years, this may generate more business for me with regular clients and establishing a relationship with a client. This ISSUU portfolio that I have created shows my clients what they can except from me for their family/children portrait photography.
Who am I talking to?
I’m talking to all Melbourne families, who are looking for memorable, natural and interesting portraits. I personally find sitting a child or family in front of a black or white backdrop boring and over done, So I like to take images of the family just going about their business as normal at their home to capture the true personalities of each person, this also helps with children because they can get scared or uncomfortable in a different/new place , so having the photo shoot at their home can help them relax and produce better quality images.
What Is their relationship with the category and the product itself?
The images are for the clients themselves, memories which they will have forever, this also works to my advantage because people change and grow older over time and they always like to update their photos and memories of each other which means I can have regular clients over different parts of their lives.
What is the key insight into the target audience?
My target audience in this case are looking to find a professional photographer who offer a bit more than your usual white and black backdrop in a studio photography and are looking for natural and personal images which they will remember always. My audience is Melbourne families.
What is the single minded proposition?
Natural / Personal Family and Children Portrait Photography for Melbourne Families.
Why should they believe us?
I plan on having a website, folio of images, session information and a blog where they can see information not only about me and my photography but exactly what goes on in their photo session and they see examples of my images provided to other clients. This is provided so the client’s will believe I am the correct choice of photographer for their family portraits and they understand the quality and a natural photography style I’ve been talking about.
How should we talk to them?
I think having information on my website, photography face book, photography blog, car stickers, try getting published in the local newspaper or newsletter, having family photography booklets, flyers, adds and business cards would be a great start to getting my information out there for Melbourne families to see and hopefully one day setting up my own photography store.
What is it that we must include?
I must include relevant information that would appeal to my target audience / clients. I have to get them excited and interested in what I have to offer and include things that are different to other photographers.
What are some ‘creative starters’?
I think creating my website, blog, flyers and mini folios / books is a good way to start building up information to get out to my target audience.
Linkedin.com Account and researching contacts
In today’s Author Int Media Class I made a Linkedin.com account and researched different Melbourne Art Director’s and other Family photographers I’d like to hopefully make some contact with in the future.
ttp://www.linkedin.com/profile/view?id=256201396&trk=tab_pro
LINK TO MY LINKEDIN.COM PROFILE
http://www.linkedin.com/pub/amy-crawley/71/974/844
I have also added hyperlinks on my linkedin.com profile back to this blog and to my professional photography blog/website.
Week 14 class work
http://issuu.com/mr-burns/docs/upload_thingo?mode=window&viewMode=singlePage
http://jamoore9000.wordpress.com/
– Really nice use of lighting for both Jarred’s Natural and Commercial Portraits in his ISSUU folio.
– I like his simple layout of images.
– I think Jarred has a good variety of portraits for his ISSUU folio and shows examples of his Natural looking portraits with a well balanced amount of Commercial looking portraits with that.
Great work Jarred 🙂
ISSUU.COM FAMILY PORTRAIT FOLIO AND EXPLORATION OF ISSUU.COM
Here is a link to my family portrait folio i uploaded today.
http://issuu.com/amycrawleyphotography/docs/familyportraitfolio
I had never heard about ISSUU.com before and found making portfolio’s online really interesting and useful! this way I can show clients my work quickly and easily.
I also explored these other publishing platforms:
BLURB:
INKLING HABITAT:
CALAMEO:
THEEMEFY:
BLOXP:
HYPERINK:
Interesting sites about Photography Business Management and Marketing
Creative Brief – Family / Children Portrait Photography: Target Audience
What am I communicating?
I would like to be a family / children portrait photographer, capturing client’s families and children at their homes making them very natural, intimate and expressing each of the individuals true emotions and their personality in the images. The need to capture memories that last for people’s entire lives will require a regular update over a number of years, this may generate more business for me with regular clients and establishing a relationship with a client.
Who am I talking to?
I’m talking to all Melbourne families, who are looking for memorable, natural and interesting portraits. I personally find sitting a child or family in front of a black or white backdrop boring and over done, So I like to take images of the family just going about their business as normal at their home to capture the true personalities of each person, this also helps with children because they can get scared or uncomfortable in a different/new place , so having the photo shoot at their home can help them relax and produce better quality images.
What Is their relationship with the category and the product itself?
The images are for the clients themselves, memories which they will have forever, this also works to my advantage because people change and grow older over time and they always like to update their photos and memories of each other which means I can have regular clients over different parts of their lives.
What is the key insight into the target audience?
My target audience in this case are looking to find a professional photographer who offer a bit more than your usual white and black backdrop in a studio photography and are looking for natural and personal images which they will remember always. My audience is Melbourne families.
What is the single minded proposition?
Natural / Personal Family and Children Portrait Photography for Melbourne Families.
Why should they believe us?
I plan on having a website, folio of images, session information and a blog where they can see information not only about me and my photography but exactly what goes on in their photo session and they see examples of my images provided to other clients. This is provided so the client’s will believe I am the correct choice of photographer for their family portraits and they understand the quality and a natural photography style I’ve been talking about.
How should we talk to them?
I think having information on my website, photography face book, photography blog, car stickers, try getting published in the local newspaper or newsletter, having family photography booklets, flyers, adds and business cards would be a great start to getting my information out there for Melbourne families to see and hopefully one day setting up my own photography store.
What is it that we must include?
I must include relevant information that would appeal to my target audience / clients. I have to get them excited and interested in what I have to offer and include things that are different to other photographers.
What are some ‘creative starters’?
I think creating my website, blog, flyers and mini folios / books is a good way to start building up information to get out to my target audience.
My Target Audience – what type of Photography I’d like to do and who my website will be targeted at
I would like to be a Family/ Children Portrait Photographer. I would like my website to target Mum’s and Dad’s of young children to want to hire me as their family portrait photographer. I love working with children and find it easy to get a really natural looking image which the whole family enjoys. Here is some images taken by me that represent what kind of photos I take of children and their families. 
PDF PRINT SCREENS OF MY JOURNAL PDF FROM DESIGN WEB CLASS
Amy Crawley Photography 